About
With over 10 years of experience in design and a foundation in strategic branding, I bring a cosmopolitan outlook shaped by multicultural roots in both Italy and Greece. An early fascination with computers, combined with a seemingly inexhaustible curiosity and a passion for order and structure, eventually led me down the path of product design. Though capable across a range of design work, my core strengths lie in prototyping, visual design and design systems work.
If you're curious about 'aesado,' it originated from
my quest for a shorter nickname for MSN Messenger (remember those days?). Created by removing
alternating letters from my full name, it stuck
ever since.
Interestingly, this process of reduction mirrors my
design philosophy: stripping ideas down to their
essential elements to produce solutions that are
both polished and highly functional. As I continue on
the endless journey to refine the craft, I remain mindful
of the responsibility we have as designers in today’s Attention Economy.
In my free time, you’ll find me discovering the latest synthwave tunes, sweating it out at the gym, diving
into philosophy books, going into deep, feline-like contemplation moments, or embarking on my latest
de-cluttering venture.
With over 10 years of experience in design, and a foundation in strategic branding, my multicultural roots in both Italy and Greece have shaped my cosmopolitan outlook. An early fascination with computers, combined with a seemingly inexhaustible curiosity and a passion for order and structure, eventually led me down the path of product design. Though I can take on a wide range of design work, my core strengths lie in prototyping and design systems work.
If you're curious about 'aesado,'
it originated from my quest for
a shorter nickname for MSN Messenger (remember those days?). Created by removing
alternating letters from my full name, it stuck ever since.
Interestingly, this process of reduction mirrors my design philosophy: stripping ideas
down to their essential
elements to produce solutions that are both polished and
highly functional. As I continue
on the endless journey to refine the craft, I remain mindful of
the responsibility we have as designers in today’s Attention Economy.
In my free time, you’ll find me discovering the latest synthwave tunes, sweating it out at the gym, diving into philosophy books, going into deep, feline-like contemplation moments, or embarking on my latest de-cluttering venture.
Work Experience
DICE
Senior Product Designer
Nov. 2021 - Jul. 2024
At DICE, the innovative ticketing platform, I was at the intersection of B2C & B2B design. I was the design lead of the team that brought DICE’s Commerce MVP to life. Post-launch, my attention turned to the B2B experience by auditing, refining, and maintaining our Design System, 'AMP'.
DICE
Senior Product Designer
Nov. 2021 - Jul. 2024
At DICE, the innovative ticketing platform, I was at the intersection of B2C & B2B design. I was the design lead of the team that brought DICE’s Commerce MVP to life. Post-launch, my attention turned to the B2B experience by auditing, refining, and maintaining our Design System, 'AMP'.
DICE
Senior Product Designer
Nov. 2021 - Jul. 2024
At DICE, the innovative ticketing platform, I was at the intersection of B2C & B2B design. I was the design lead of the team that brought DICE’s Commerce MVP to life. Post-launch, my attention turned to the B2B experience by auditing, refining, and maintaining our Design System, 'AMP'.
Killik & Co
Product Designer
Jul. 2019 - Oct. 2021
I was the sole Product Designer for SILO—a save & invest app operating in the highly competitive UK Fintech market, available for both iOS & Android. Created by Killik & Co, SILO currently appeals to a niche user base who trust Killik’s financial expertise, therefore preferring a more human-centric approach compared to a full “robo” service.
Killik & Co
Product Designer
Jul. 2019 - Oct. 2021
I was the sole Product Designer for SILO—a save & invest app operating in the highly competitive UK Fintech market, available for both iOS & Android. Created by Killik & Co, SILO currently appeals to a niche user base who trust Killik’s financial expertise, therefore preferring a more human-centric approach compared to a full “robo” service.
Killik & Co
Product Designer
Jul. 2019 - Oct. 2021
I was the sole Product Designer for SILO—a save & invest app operating in the highly competitive UK Fintech market, available for both iOS & Android. Created by Killik & Co, SILO currently appeals to a niche user base who trust Killik’s financial expertise, therefore preferring a more human-centric approach compared to a full “robo” service.
Conversion
UI/UX Designer
June 2019 - June. 2019
At Conversion, a top-tier CRO agency, I worked for clients like Canon, UNICEF, and Tommy Hilfiger, I led brainstorming sessions, crafted wireframes, responsive designs, collaborated closely with developers, and championed modern design tools like Sketch and Figma.
Conversion
UI/UX Designer
June 2019 - June. 2019
At Conversion, a top-tier CRO agency, I worked for clients like Canon, UNICEF, and Tommy Hilfiger, I led brainstorming sessions, crafted wireframes, responsive designs, collaborated closely with developers, and championed modern design tools like Sketch and Figma.
Conversion
UI/UX Designer
June 2019 - June. 2019
At Conversion, a top-tier CRO agency, I worked for clients like Canon, UNICEF, and Tommy Hilfiger, I led brainstorming sessions, crafted wireframes, responsive designs, collaborated closely with developers, and championed modern design tools like Sketch and Figma.
Hearst Digital
Digital Designer
Mar. 2016 - May. 2017
At Hearst's Ad Studio, I designed for top UK sites like Cosmopolitan and Elle, creating digital ads ads for clients like Estée Lauder and Prada. My role also included contributing to pitches, enhancing design processes, and creating templates to streamline ad production.
Hearst Digital
Digital Designer
Mar. 2016 - May. 2017
At Hearst's Ad Studio, I designed for top UK sites like Cosmopolitan and Elle, creating digital ads ads for clients like Estée Lauder and Prada. My role also included contributing to pitches, enhancing design processes, and creating templates to streamline ad production.
Hearst Digital
Digital Designer
Mar. 2016 - May. 2017
At Hearst's Ad Studio, I designed for top UK sites like Cosmopolitan and Elle, creating digital ads ads for clients like Estée Lauder and Prada. My role also included contributing to pitches, enhancing design processes, and creating templates to streamline ad production.
Out there
Shiro
Shiro
Shiro